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 fellice records — Art Direction

Fellice Records is a music imprint I personally initiated in early 2021. I designed the visual identity and oversee ongoing art direction, design, and music production under my artist name, effgee. The outcomes encompass logo design, record covers, merchandise, website development, and a social media presence.

I launched the label with the intention of providing an outlet for both my design and musical endeavours. The label’s name derives from my Italian nickname, with the concept centered on releasing music that evokes emotion and ideally leaves listeners feeling “felice” / happy. The visual identity mirrors the music, characterized by simplicity, directness, and playfulness.