Heinrich-Von-Stephan Community School —
Branding & Student Workshops
In March 2021, I embarked on an educational project with the Heinrich-von-Stephan community school in Berlin Moabit. The school houses a café and a wood workshop managed by a group of students. Formerly known as “Goldstück”, translated as “piece of gold”, this dual entity needed a fresh identity. My task was to develop a logo while engaging the students in the entire process.
To craft the new visual identity alongside Goldstück’s students, I conducted two workshops – one on Graphic Design fundamentals and another on the design process. Together, we delved into research and conceptualisation. From our collective insights, I proceeded to design a new logo comprising a logotype and logomark. The concept aims to playfully and humorously capture the essence of both aspects: the café and the handcrafted elements of the wood workshop.
